jim krantz’s Profile

Way of the West By Jim Krantz
29Oct2010
Way of the West
This entry represents the most recent installment in my decades-long photographic exploration of America’s most enduring icon, the cowboy. Rugged and romantic, the figure of the cowboy has come to symbolize the American ideals of self-reliance and individualism—and the value we as a nation place in mastering one’s own destiny. Cowboys—and the wilderness they call their workplace—represent our connection to nature, the awe we reserve for its violence and beauty....
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In addition to producing award-winning photography for a global roster of clients, including Nokia, Wells Fargo, The U.S. Army and more, Krantz has devoted much of his career to capturing the American west, a sliver of the United States that, for so many, encapsulates its history and spirit at its purest. The lauded commercial artist, whom Communication Arts profiled in a recent cover story, is also a fine artist. He’s represented in New York’s prestigious Danziger Projects Gallery. He’s been honored by the likes of Communication Arts, The American Photography Awards, The Lucie Awards, and The Art Director’s Club. And in 2010, the IPA named Krantz its 2010 Advertising Photographer of the Year.

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